First-year business survival: cash, pricing, hiring, and terms

A practical execution guide for new business owners to navigate year-one solvency. Learn how to maintain a 13-week cash buffer, protect margins through precise unit economics, calculate the true cost of a first hire, and negotiate supplier credit terms.

Mapping the 13-week cash flow buffer

  • The role of a cash cushion in year-one survival
  • Why 13 weeks: The mechanics of rolling cash visibility